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MASTERS Member of the week: Chantal Hoex & Marion Alders

What if you are sisters AND business partners? Then you also become MASTERS League members together. Chantal Hoex and Marion Alders run interior design studio Strakk together with their brother. From a brand new staircase to a sustainable total interior: Strakk turns dreams into reality.Text: Larissa Schaule Jullens
Image: Strakk

Family for all

Chantal was a florist and Marion worked in a hospital pharmacy. Now, in 2021, the sisters head a successful interior design company. "51 years ago, our father founded the construction company. I was the first of the three to join my father's company, and then my brother followed. We hired a carpenter who built kitchens in his spare time, and so the idea of making our own kitchens was born. Kitchens were followed by interiors, and after interiors followed a business acquisition of a fine carpentry company in our neighborhood. From then on we made the split: my brother the exterior, I the interior. That is, my brother runs the two construction companies House and Hoex Bouw. Hoexbouw does the major work and House realizes the luxury homes . The interior, the inside, that is the branch of my sister and me," said Marion.

Eye for detail

When the designer working in the company at the time left, Marion thought that this creative position could be assigned to her sister Chantal. "According to my sister, I was the creative one in the family, and about her asking me to join the company as well, I didn't have to think long. I took the plunge, turning from florist to designer and salesperson. The switch was pretty easy, because as a florist you already have a good eye for detail. This did go a bit further, but the internal drive made it my own. I particularly like the intensive customer contact. I enter their homes, and the click that can arise from that is special. People tell me a lot, and therefore I can really put the soul into the interior ", says Chantal.

Customization & Trends

The company now has 57 employees, and everything the team at Strakk produces is manufactured in their own workshop. Creativity is palpable in every design and everything revolves around surprising customization. When it comes to the latest interior design trends, Chantal and Marion are always on top of things. "We work a lot with the top designers in the Netherlands. From them we receive the latest trends. Because we make everything ourselves, we see if we can develop something innovative with certain techniques."

MASTERS League

Membership in the MASTERS League is a special privilege. This year there is room for a selected number of members and we are treating registration on a first come, first served basis. The exclusive business club is part of MASTERS HQ and brings with it pleasant and special privileges that will make networking one of your favorite activities. Do you think you fit within the profile of a MASTERS Member? Mail for your application to Mical Joseph and maybe you can call yourself a MASTERS Member in 2021!