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MASTERS Member of the week: Henrico van Lammeren

He is general manager at wine importer Vinites, is fond of typical Italian wines ánd he is a member of the MASTERS League. Henrico van Lammeren left the media world behind him fifteen years ago, and set his sights on the multifaceted and exciting wine industry.Text: Larissa Schaule Jullens
Image: Vinites

Since 1979

Vinites is a wine importer, and a real family business. The foundation was laid in 1979, when the parents of owner Eddy de Boer sent him off to the Netherlands with Italian wines, to sell it here. Vinites was born, and to this day both the country of Italy and Eddy de Boer play a prominent role for the company. Italian wines are the backbone of the Vinites assortment. "We are a classic import company of wine, and wine-related distillates such as grappa. Vinites imports wine from almost all wine producing countries, but also imports sake and (soon) whiskey. We supply a specific assortment to retail and our own assortment to hospitality, specialty stores and websites," Henrico said.

Around the world

As Vinites' general manager, Henrico has become an indispensable pawn in the wine field. "I deal with strategy, the future, with product development and innovation, with strategic alliances, collaborations, the assortment, and I'm on a tasting panel. Normally I go abroad a lot. About six times I visit Italy, and I also go to wine fairs in other countries and South Africa."

Unthinkable

Henrico has not always had a passion for wine. In fact, until 15 years ago he didn't drink a drop - until he ended up at Vinites. "I was working at the daily newspaper publisher of the Telegraaf. There I had developed a subscription platform for the regional newspapers of the Telegraaf. This included wine, and together with Vinites I started to pick this up. After a year I was Vinites' marketing manager, and until then I never actually drank. Once at Vinites I was "immersed" in wine, and now I can't imagine life without it. You can wake me up for Italian wines. But I can also be looking for the robustness and clarity of wines from South Africa. I love those."

MASTERS League

Membership in the MASTERS League is a special privilege. This year there is room for a selected number of members and we are treating registration on a first come, first served basis. The exclusive business club is part of MASTERS HQ and brings with it pleasant and special privileges that will make networking one of your favorite activities. Do you think you fit within the profile of a MASTERS Member? Mail for your application to Mical Joseph and maybe you can call yourself a MASTERS Member in 2021!