THE NEXT MOVE STARTS HERE
Where conversations begin
MASTERS EXPO '26
CEOS, ENTREPRENEURS, VISIONARIES, CHARITY, INVESTORS, CREATIVES, CHEFS & HOSTS.
The Legacy
2026 marks 25 years of building encounters that last. What started as an idea has grown into a place where entrepreneurship, creation, and personal presence come together. From December 10 to 14, MASTERS EXPO takes place in Amsterdam. An edition born from ambition, experience, trust, innovation, and time.
Hundreds of leading companies, networks, and brands have committed to this edition. Design teams are working on spatial plans, stand concepts, and installations. Behind the scenes, something is being built that goes beyond an exhibition floor. The RAI will look different than ever.
Not fuller, but more layered. Not louder, but more intense. Guests come from far and wide, not for a program, but for an experience and for each other. The exhibition starts with The Birthday Party.
Sales of packages start on Tuesday, September 1, 2026.
Five days, different worlds
From December 10 to 14 at the RAI Amsterdam.
10 DEC - The Birthday Party
11 DEC - Famous Friday
12 DEC - VIP Night
13 DEC - Super Sunday
14 DEC - Business Monday
MASTERS Stories
This is how musical actress April Darby & Alessandro chose their wedding rings.
It is a symbol of a lifetime together: the wedding ring. Choosing one is often not something to be taken lightly. For the singer and musical actress…
June 25, 2026Read more
Pieter van den Hoogeband: 'always looking for inspiration'
June 25, 2026
6 summer escapes in nature
June 25, 2026
From desert nights to polar silence: five unforgettable adventures
June 25, 2026
Ostreum Group brings refined oyster & caviar experience to MASTERS SUMMER EXPO
June 25, 2026
Summer has officially begun: these are 5 places to celebrate it.
June 25, 2026
These are the most valuable players of the World Cup
June 24, 2026Highlights '25
A great success.
These were the highlights. The story continues.
MASTERS Magazine
For great & busy people
MASTERS Magazine will be published four times in 2026. A glossy book full of inspiration, lifestyle, art, exceptional photography, and MASTERS news. The magazine is an extension of the MASTERS platform. People, brands, and ideas.
MASTERS EXPO
PRACTICAL INFORMATION
MASTERS EXPO is the premium business fair of Europe, unique in its design. Every year, some 350 national and international parties come together here in a setting of vibrant entrepreneurship. You will get to know the innovations of many special (family) companies from over 20 different sectors. Here, enterprising Dutch people meet each other in a relaxed setting, together with family or their best business friends. It is the largest social and most relevant networking event in our country, built with sustainable building materials, which is logical.
BAY HOUSE LOCATION
RAI Amsterdam | Entrance C
Europaplein, 1078 GZ Amsterdam
CAR & PARKING
Immediately upon approaching Amsterdam via the A1 (Amersfoort/Amsterdam), A2 (Utrecht/Amsterdam) or A4 (The Hague/Amsterdam) motorway, the RAI is indicated on the ANWB signs on the ring road. RAI Amsterdam is located directly on the ring road (exit 9). The route to the parking garages is indicated from the exit.
Parking is possible in the parking garages of RAI Amsterdam. The regular parking rate is €5,50 per hour with a maximum of €33 per day. You can also buy a day ticket in advance for €27 at RAI Amsterdam.
PUBLIC TRANSPORT
By train: The RAI has its 'own' station, Amsterdam RAI. This station is a stone's throw from the RAI complex and is easily accessible by train from all over the country. Follow the signs for RAI Amsterdam when you leave the station. For more information, consult the NS Travel Planner at www.ns.nl.
By tram, metro and bus: Tram 4 runs between the center of Amsterdam, Amsterdam Central Station and the RAI (Europaplein stop). Metro 52 is a direct connection from Amsterdam Central or from Station Zuid to RAI Amsterdam. You get off at Europaplein station, in front of our door. Metro 50 runs between Amsterdam Sloterdijk and Gein and stops at Amsterdam RAI Station. From Amstel Station you can reach us by metro 51 (Amsterdam RAI Station), bus 62 (Europaplein stop) or bus 65 (Scheldeplein stop).
OPENING HOURS & DRESS CODE
MASTERS EXPO 2025
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The Exclusive Preview
Thursday 11 December
14:00 - 21:00
Chic Town Outfit
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Fabulous Friday
Friday December 12
12:00 - 21:00
Tenue de Ville
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VIP DAY
Saturday December 13
14:00 - 22:00
Black tie & Dare to Colour
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Perfect Sunday
Sunday 14 December
11:00 - 20:00
Tenue de Ville
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Business Monday
Monday December 15
12:00 - 18:00
Business Suit
FLOOR PLAN
PROGRAM
The impressive range of (family) businesses, brands, gastronomy, live entertainment, podcast recordings, art and design makes MASTERS EXPO the most unique trade fair concept in Europe. With its large and small stands and substantive concepts, where entrepreneurs, investors, CEOs, leaders, politicians and visionaries meet, this event is a must visit. Musicians, substantive speakers, Michelin star chefs, dancers, singers, tastings, charity, intimate stages and live art: there is something to experience everywhere.
EXHIBITORS
MASTERS EXPO is the premium business fair of Europe, unique in its design. Every year, some 350 national and international parties come together here in a setting of vibrant entrepreneurship. You will get to know the innovations of many special (family) companies from over 20 different sectors. Here, enterprising Dutch people meet each other in a relaxed setting, together with family or their best business friends. It is the largest social and most relevant networking event in our country, built with sustainable building materials, which is logical.
RESTAURANT M.
The Netherlands' most renowned Michelin chefs will gather at MASTERS EXPO in December at Restaurant M. This stylish pop-up Michelin-starred restaurant is the most talked-about gastronomic concept in the Netherlands – the only place where the world's top chefs celebrate their passion for their craft together. Shoulder to shoulder, afternoon after afternoon, evening after evening. Here you can enjoy a top-notch lunch or dinner while visiting the trade fair.
