MASTERS STORIES

MASTERS EXPO 2024: THE CAMPAIGN IMAGE

MASTERS EXPO – Europe’s premium business fair – presents some 12 national and international parties from 16 to 350 December, merging into a vibrant symphony of entrepreneurship, where greatness is central. MASTERS EXPO is about the person behind the success. And, as is tradition, that naturally includes a campaign image…

At this unique trade fair, you will discover the latest innovations of special (family) businesses from more than 20 different sectors, spread over an impressive surface of 40.000 m². From mobility to design, from real estate to art, and from watchmaking to business services. RAI Amsterdam is the arena where the CAPITAL OF GREAT BUSINESS takes place. This year's La Belle Epoque edition represents the desire for greatness and the beauties of times gone by. It offers a rich symbolism that fits seamlessly with MASTERS EXPO: determination, elegance, refinement, creativity and originality and with an irresistible charm.

On various stages within MASTERS EXPO, leading speakers share their knowledge and expertise with the overarching theme 'back to greatness'. In an artistic setting, curated by YVESKE, you will be inspired by great minds accompanied by fine snacks and fine wines.

The most famous Michelin chefs in the Netherlands will come together in December at MASTERS EXPO in Restaurant M*. This makes this stylish pop-up star restaurant the most talked-about gastronomic concept in the Netherlands – the only place where the top of the culinary world celebrates their passion for the profession together. Shoulder to shoulder, afternoon after afternoon, evening after evening. Here you can have lunch or dinner at the highest level and visit the trade fair at the same time.

The impressive range of gastronomy, live entertainment, podcast recordings, art and design makes MASTERS EXPO the most unique trade fair concept in Europe. With its large and small stands and substantive concepts, where entrepreneurs, investors, CEOs, leaders, politicians and visionaries meet, this event is a must visit. Musicians, substantive speakers, Michelin star chefs, dancers, singers, tastings, charity, intimate stages and live art: there is something to experience everywhere. MASTERS EXPO is the breeding ground where innovation and renewal arise.

Great stories. Great people. Great atmosphere. Welcome to the community of greatness. Be there & be great.

Ticket sales for MASTERS EXPO have now started. Order here. your tickets.


Dustin Huisman: Jeweler of legends and champions
Dustin Huisman, a former professional footballer and now one of the driving forces behind GASSAN, knows better than anyone how discipline, ambition, and perseverance lead to success. After his sports career, he transitioned to the world of jewelry and watches, where he has since built his own line, TROPHY BY GASSAN. With a focus on innovation, international growth, and a strong connection to sports and entertainment, he is giving the family business a fresh impetus without losing sight of its rich tradition. A candid conversation about working in a family business and the dynamics of the jewelry world.
Travel with Jimmy Nelson
In 2026, photographer Jimmy Nelson invites you to a unique travel experience. In collaboration with Avila Reizen, he will guide a small group to Morocco, Peru, or Rwanda. Three destinations where nature, culture, and connection converge; seen through the lens of a man who has traveled the world for decades capturing stories.

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Dustin Huisman: Jeweler of legends and champions
Dustin Huisman, a former professional footballer and now one of the driving forces behind GASSAN, knows better than anyone how discipline, ambition, and perseverance lead to success. After his sports career, he transitioned to the world of jewelry and watches, where he has since built his own line, TROPHY BY GASSAN. With a focus on innovation, international growth, and a strong connection to sports and entertainment, he is giving the family business a fresh impetus without losing sight of its rich tradition. A candid conversation about working in a family business and the dynamics of the jewelry world.
Travel with Jimmy Nelson
In 2026, photographer Jimmy Nelson invites you to a unique travel experience. In collaboration with Avila Reizen, he will guide a small group to Morocco, Peru, or Rwanda. Three destinations where nature, culture, and connection converge; seen through the lens of a man who has traveled the world for decades capturing stories.
Thailand tailor-made: travel in luxury and at a different pace
Thailand has been one of the world's most beloved travel destinations for years. Not only for its temples, vibrant cities, and tropical beaches, but also for its diverse mix of culture, nature, and landscape. Those who venture beyond the usual routes will discover a country perfectly suited to customized travel at a more leisurely pace, with an eye for comfort and quality.
South Africa's most idyllic vineyards
More and more European bon vivants are heading south during the winter months, seeking sun, space, and a good glass of wine. From historic Stellenbosch to chic Franschhoek and opulent Constantia, you'll taste the soul of South Africa in every glass. This selection of iconic wine estates demonstrates why the Cape Winelands is among the absolute world leaders. Cheers!
Escape the holidays? A stylish winter getaway on Texel
Christmas rush, the smell of gourmet food, and the usual family discussions… Maybe this year it's time for a stylish alternative. How about Texel? A spacious villa, nestled among the dunes, where the hot tub is already preheated and the beach is within easy reach…
In the middle of the magic of Thialf
Chic, surrounded by excitement and thrills. The place where you're welcomed with bubbles. It's become an indispensable part of the elite sports industry. With the average fan in the stands, but also luxurious lounges for politicians, CEOs, and celebrities to lobby, negotiate, and relax. Jaap de Groot visits the locations where the Dutch corporate world enjoys top sporting and culinary achievements. This time, he's a guest at the Daikin Lounge at the Thialf ice skating arena in Heerenveen.