MASTERS EXPO 2021’s official aftermovie

After waiting exactly 711 days, because of corona, MASTERS EXPO opened its doors with a coronaproof exhibition concept from November 18 to 22, 2021 in RAI Amsterdam. With a new name, an updated format and different programming, MASTERS EXPO put the focus on family businesses, innovation and connection for five days.Online Editor: Mical Joseph
Image: Sket

Entrepreneurial Netherlands under one roof

Due to Corona measures announced in advance, the fair opened earlier and closed at 6 p.m. each day. Extra-wide aisles ensured a pleasant walk-through. Thousands of chairs and tables were rented to allow restaurants and presentations to be placated. The well-known VIP NIGHT was renamed VIP DAY, where exhibitors could meet their best relations in an understated yet pleasant way.

For the first time, two conference days took place during the fair. At MASTERS UNITED, Jort Kelder, Wilfred Genee and Humberto Tan engaged in discussions with well-known Dutch entrepreneurs, including Remote's CEO Job van der Voort. Top entrepreneur Ali Niknam of online bank BUNQ, participated in the debate via a live video link from New York.

Launch after launch...

Pop-up star restaurant M*, in collaboration with 26 Dutch star chefs, paid tribute to the Dutch culinary guild for five days in a place setting. Together they accounted for 42 Michelin stars. An extremely important signal to the entire Dutch hospitality industry'. Exhibitor Scotch Whisky Investments presented the oldest Whisky in the world. It was specially brought to the fair. An 80-year-old bottle, bottled in Scotland. Range Rover chose the MASTERS EXPO stage to introduce the world to the fifth generation of the legendary model. According to enthusiasts, the car is already being called the most desirable Range Rover ever.

At MASTERS EXPO, a wide variety of investment vehicles presented themselves, including crypto, real estate and the newest form of investing: NFTs. Premium NFT (Non-Fungible Token) label ENVOY Network and Dutch contemporary artist Pablo Lücker launched at MASTERS EXPO, the NFT drop Wen Lambo; a one-of-a-kind artwork that was paired with a Lamborghini Aventador SV.

GASSAN had the largest booth at the fair with over 1,000m2. They again inspired all visitors with the special craft of "Horlogerie and Joallerie" and they again brought a unique collection to MASTERS EXPO.