Recently, the GASSAN Boutique underwent a small metamorphosis. With the new HOUSE of GASSAN, the diamond merchant offers a Luxury Shopping Experience with historical character. Intended for consumers looking to make a purchase in honor of an important event in their lives. Meet HOUSE of GASSAN...

GASSAN Diamonds is a family business that for more than 75 years has stood for craftsmanship, proven quality and reliability. The new HOUSE of GASSAN thus offers a Luxury Shopping Experience on Nieuwe Uilenburgerstraat in the heart of Amsterdam. Using several shop-in-shops in the center of the Boutique, GASSAN has managed to create the look and feel of a department store. 

Yet there is a clear distinction: the family business creates a unique experience in diamonds, customized jewelry and watches. The historic building on Nieuwe Uilenburgerstraat exudes craftsmanship. For example, GASSAN polishes and cuts diamonds in-house. An ultimate experience and one that is offered in HOUSE of GASSAN. 

The biggest... 

With a wide variety of brands, HOUSE of GASSAN is the largest department store in diamonds, jewelry and watches. Thus, brands such as Tudor, IWC, Jaeger-LeCoultre, Longines, Messika and Chopard are represented. But in addition, of course, our own brands GASSAN such as: GASSAN 121, TROPHY BY GASSAN, Choices by DL, Gigi by GASSAN and GASSAN pre-owned.   

Admire all brands in HOUSE of GASSAN or here through the website.

Choices by DL