Knock knock, who's there? Spring, style and Flexform!

dinsdag 15 maart 2022
08:56
Door: Mical Joseph

Together with exclusive partners, Co van der Horst forms a one-stop shop where you can go for a complete interior design. One of the brands sold at Co van der Horst is the popular design brand Flexform. Take out your calendar, because some special events just have to be planned. The 5th anniversary of the Flexform Flagship Store at Amsterdam Zuidas is one of them. During the anniversary on March 18, 19 and 20, Flexform will also celebrate the blooming days; spring is starting, interior design is hot and happening and inspiration abounds...Text: Mical Joseph
Image: Flexform

Engage your senses...

Looking for the latest indoor & outdoor collections by Flexform? In the completely renovated showroom you can get (interior) inspiration and the experts will help you make the right choice for your interior. During the anniversary there will be luxury flower installations present designed by a flower artist.

The new campaign

With the approaching fine weather, Flexform welcomes a new advertising campaign focused on its outdoor collection. Leading the way is the Hamptons seating system designed by Antonio Citterio, pictured here with a lounger and a generously sized sofa, both in iroko wood. Art-director Christoph Radl and photographer Pierpaolo Ferrari imagined a surreal scenario in a fairytale setting, interpreted by the fascinating Anna Cleveland dressed in an elegant haute couture gown, in the same shade of red as the roses scattered across the sofas and floor. This intriguing and undoubtedly captivating image places Flexform in a unique, unconventional narrative dimension that will undoubtedly become legendary, like many of Flexform's previous campaigns.

By yours truly

So you know: March 18, 19 and 20 join Flexform in celebrating the anniversary in style, with refined design and prosecco. Salut! There is also a special anniversary promotion at Flexform with Frankly Amsterdam. When you purchase any Flexform product, you will receive 25% of the purchase amount as a discount on the purchase of a Frankly Amsterdam carpet. This exclusive promotion runs from March 18 to April 30 and is only valid at Flexform Amsterdam Flagship Store.

Co van der Horst | Flexform