Sleeping under 8000 balloons? This platform takes an 'iconic' approach

Spend a night in the Ferrari museum or on a VIP trip with actor Kevin Hart. The accommodation rental platform, Airbnb, decides to take a different tack. Said CEO Brian Chesky: “As life becomes increasingly digital, we're focused on bringing more magic into the physical world.”

With the Icon program, Airbnb expands its offering of unique experiences to film, music, sports, television and more. Whether it concerns a film set or a special museum, no place appears to be off limits. One of the standout experiences is staying at the house from the movie Up, located in Abiquiu, New Mexico. And yes, complete with more than 8.000 balloons…

The platform recently unveiled the first 11 'Icons'. For example, you can spend the night in the Ferrari museum in Italy, taking a tour of the circuit with runner Marc Gené and attend a race as a VIP. For an evening full of glamour, you can choose to go out with Kevin Hart. Here you can enjoy a tequila tasting and a live stand-up by the actor. In addition, Airbnb is unveiling an overnight stay at the Musée d'Orsay in Paris, an intimate living room concert by Doja Cat and a stay in Prince's legendary Purple Rain house. TikTok sensation Khaby Lame invites you to his loft in Milan, where you can play a game of Fortnite together.

More magic

“Icons transport you to worlds that previously only existed in your imagination,” said Brian Chesky, co-founder and CEO of Airbnb. “As life becomes increasingly digital, we are focused on bringing more magic into the physical world. With Icons we have created the most special experiences on earth.”