Hongqi presents first SUV from China

Chinese car brand Hongqi is setting foot in the Netherlands with a stunning model: the all-electric Hongqi E-HS9. Also known as the Rolls-Royce of China, the brand is expected to hit Dutch roads in late 2022. The model can be admired exclusively at MASTERS EXPO.

Part of the Chinese company FAW Group, Hongqi is one of China's oldest and leading automobile brands, founded in 1958.

This brand new SUV is already a familiar sight on Chinese and Norwegian roads, but it will soon also enrich the Dutch street scene. That the model does resemble a Rolls-Royce is not surprising. The E-HS9 is a design by car designer Giles Taylor, former Rolls-Royce design boss.

Red flag

This Hongqi is specially designed to transport you in style. The model has a strikingly tall front end, featuring an imposing grille with vertical cooling vents and a light signature that makes it instantly recognizable. The E-HS9 has striking headlights, a line of LED lights along the grille and vertical turn signals that accentuate the lines of the grille. Fun fact: the red LED lights on the hood is a reference is to the brand name. After all, Hongqi means "red flag.

At the rear, the E-HS9 makes as imposing an impression as it does at the front. It has interconnected taillights made up of multiple lines of LED, and the brake lights contain a unique LED pattern. This gives a multi-dimensional and playful effect. With its length of 5.2 meters, width of 2.01 meters and height of 1.73 meters, it is a car of stature.

Second home

The inside is also impressive. Across the entire width of the dashboard are three connected screens that lie behind a continuous glass panel. The leftmost screen obviously shows the most relevant information for the driver, such as speed and range. The middle screen is for navigation and the media infotainment system. The rightmost screen is ideal for the co-driver: you can play movies and photos on it, providing top shelf entertainment. With regal seats, an air suspension and beautiful finishes and materials, this will be your second home.

The Hongqi is expected to be delivered in late 2022 through the brand's exclusive dealer: Stern


From December 8 to 12, entrepreneurs will meet in the Amsterdam RAI, where about four hundred exceptional (family) companies from almost twenty different industries will gather. Curious about the Hongqi E-HS9? Buy here your tickets and visit Hongqi at booth number 1370 in hall 10.