PARTICIPATION REQUEST '26
MASTERS STORIES

Secret restaurants and hidden bars: you'll want to visit these

On Friday 20 June, during MASTERS SUMMER EDITION, The Most Beautiful Day of Amsterdam will be celebrated. To get you in the mood, MASTERS will highlight a number of hidden gems that our capital has to offer: from secret bars to hidden restaurants, tucked-away gardens and mysterious rooftops. And don't tell anyone...

Paindemic | Kinkerstraat 122

This sandwich shop that Guillaume de Beer came up with during the lockdown has grown from a pop-up to a permanent fixture on Kinkerstraat. The atmosphere and menu are nothing short of 'extraordinaire'. Don't expect a simple ball of old cheese here, but culinary delights based on it pain de mie, a soft-crusted French white bread, chosen by Guillaume with his French roots. 

However, the business consists of two floors. Downstairs feels like you've entered a Tokyo subway station, while upstairs offers a warmer, more intimate atmosphere. Via a somewhat hidden staircase you reach an art-deco bar with a boudoir-like ambiance. You can settle down here and take your time pain de mie while enjoying spinning vinyl records and a nice drink of course… 

 

View this post on Instagram

 

A post shared by PAINDEMIE (@paindemie_amsterdam)

The Gilded Unicorn | Ringdijk

A true city secret. This national monument city farm from 1702 is hidden between modern buildings and offers an oasis of peace. In the large courtyard - complete with wooden tables, lanterns and lush greenery - you can enjoy a glass of wine, lunch or dinner as if you were in the countryside. But then just in Amsterdam-Oost.

The Style Garden at Huize Frankendael | Middenweg

Another hidden gem in Park Frankendael. De Stijltuin is a classic courtyard garden at restaurant Huize Frankendael: think boxwood hedges, rustic statues and an atmosphere as if you are stepping into a romantic novel. This is where you want to walk, daydream, toast or just disappear from the hustle and bustle of the city.

By 74 | Reguliersdwarsstraat

Hidden behind an inconspicuous door on Reguliersdwarsstraat, you will find Door 74. This speakeasy bar exudes the atmosphere of the roaring twenties and serves world-class cocktails. To enter this hidden hotspot, you must make a reservation by calling or sending a text message to the mobile number. Once you find the unmarked door and ring the bell with the secret entry code, you enter an intimate sanctuary far from the tourist crowds and neon lights. Visits? Make sure you book in advance, because the popularity of this place unfortunately remains no secret. 

 

View this post on Instagram

 

A post shared by Door 74 (@door_74)

Hiding in Plain Sight | Rapenburg

Imagine a brown café, combined with an exclusive living room from the 20s, and you have HPS. This chic cocktail bar, just a short walk from Central Station, is the ideal place to start or end your evening. The aptly named cocktails, such as the Coco Chanel and the Brooklyn, the live music, and the stylishly dressed staff provide a complete experience. To enter this hidden gem, look for the discreet entrance at Rapenburg 18. Good luck, because: 'Hiding in plain sight...

 

View this post on Instagram

 

A post shared by Adam Mabe (@adam_mabe)

Shigure | Andreas Bonn Street

Shigure is all about it omakase, Japanese for 'I leave it up to you'. So all you have to do here is relax at the bar and enjoy the culinary delights that are prepared for you. This small but attractive location – hidden in the Sushi Fanatics restaurant – offers an extensive selection of sushi and other Japanese specialties that will certainly surprise your taste buds… 

 

View this post on Instagram

 

A post shared by Shigure (@shigure.ams)

 

This is how musical actress April Darby & Alessandro chose their wedding rings.
It is a symbol of a lifetime together: the wedding ring. Choosing one is often not something that happens overnight. For singer and musical actress April Darby and her husband Alessandro, that journey didn't begin in a display case, but behind the scenes at GASSAN. This is what the process looked like.
Pieter van den Hoogeband: 'always looking for inspiration'
He is regarded as one of the greatest swimmers of all time. A global citizen, yet at the same time strongly connected to Brabant, where he can indulge his love for innovation and collaboration. Meanwhile, Pieter van den Hoogenband continues to seek inspiration. Not only to excel himself, but above all to enable others to do so. Jaap de Groot in conversation with an as-yet-driven idealist.

Generate more

This is how musical actress April Darby & Alessandro chose their wedding rings.
It is a symbol of a lifetime together: the wedding ring. Choosing one is often not something that happens overnight. For singer and musical actress April Darby and her husband Alessandro, that journey didn't begin in a display case, but behind the scenes at GASSAN. This is what the process looked like.
Pieter van den Hoogeband: 'always looking for inspiration'
He is regarded as one of the greatest swimmers of all time. A global citizen, yet at the same time strongly connected to Brabant, where he can indulge his love for innovation and collaboration. Meanwhile, Pieter van den Hoogenband continues to seek inspiration. Not only to excel himself, but above all to enable others to do so. Jaap de Groot in conversation with an as-yet-driven idealist.
6 summer escapes in nature
Summer doesn't always have to smell of sunscreen and bustling boulevards. Sometimes it sounds like rustling pines, rippling mountain water, or a gentle breeze through a castle garden. From treehouses high amidst the greenery to tranquil retreats where your schedule melts in the sun: these addresses show just how delightfully luxurious it can be when nature takes center stage.
From desert nights to polar silence: five unforgettable adventures
From sleeping under a sparkling starry sky in the Sahara to floating above the glowing red dunes of Namibia: some journeys are much more than a holiday. They are experiences that change your view of the world and resonate for years to come. For those yearning for silence, adventure, and landscapes that seem to come straight out of a dream, MASTERS has compiled five extraordinary escapades.
Ostreum Group brings refined oyster & caviar experience to MASTERS SUMMER EXPO
During MASTERS SUMMER EXPO, hole 8 wasn't just about a clean swing. Golfers were immersed in an exclusive oyster & caviar experience by Ostreum Group, complete with freshly opened oysters, premium caviar, and a striking Oyster Gin Shot. Behind this refined concept stand two young entrepreneurs with remarkably high ambition: from Zeeland roots to an international hospitality experience that feels at home in any major city around the world.
Summer has officially begun: these are 5 places to celebrate it.
Summer has officially arrived. And although many Dutch people dream of Saint-Tropez, Mykonos, or Ibiza, you don't need to take a plane at all for a stylish summer day. From exclusive rooftops in Amsterdam to beach clubs with a Southern French vibe: these are the places where you’ll want to spend your summer this year.
PARTICIPATION REQUEST