GASSAN has launched an online digital platform showcasing the latest novelties from high-end brands. This week it is the new Chanel J12. A revolution in the watch world...
Online editor: Mical Joseph
Image: Chanel
The J12, in radiant and scratch-resistant black ceramic, became an icon of the 21st century. A white version debuted in 2013, and it too has timeless qualities.
With the J12, Chanel conquered the women's wrist and gave it new allure. The 20th anniversary of the J12 is playfully celebrated with a collection of no less than twenty different models. These watches reflect the powerful Chanel symbols such as the 2.55 bag, the camellia, the N°5 vial and even a tweed jacket.
The remarkable J12 ∙ 20 celebrates its 20th anniversary with 12 diamonds and radiantly polished patterns on the bezel and dial. The watch is sublimely rebellious and shows absolute creative freedom in an edition of 2,020 pieces. Equipped with the caliber 12.1, the J12 ∙ 20 is also available in an enameled haute horlogerie version limited to 5 pieces.
Chanel J12∙20 in 33mm and 38mm
Black or white? In 2020, the J12 no longer has to choose. For the first time, black and white come together. Without really mixing. The clean line creates a paradox. It is a line with allure. The J12 Paradoxe combines light with mystery. Day with night. Sometimes the watch reveals its secret by chance: it emerges under the cuff of a jacket or the pleat of a blouse.
The unique aesthetic of the J12 Paradoxe is the result of outstanding technical achievement. And it was achieved by seamlessly merging two parts of different sizes - one white, the other black. Together they form one cabinet made of scratch-resistant ceramic.
Ensuring a perfect line without breaking the ceramic requires special expertise. Chanel is expert in ceramics and has mastered every aspect. At the manufactory in Switzerland, the two case components are assembled on a metal construction that also houses the sapphire glass case back. A very precise watch construction specially conceived for the unique two-tone dial and bezel of the J12 Paradoxe.
The dial initially appears almost completely white, but then suddenly there is the abrupt transition to black. The bezel also has a sharp black contrast and forms a color line with the dial and case. The white and black requires a perfect alignment and this is done very precisely delineated by the band of white links in ceramic.
The two-tone identity of the J12 Paradoxe creates a stark and dramatic contrast when the watch is viewed from the front. It perfectly emphasizes that black and white complement rather than exclude each other. Black and white shine side by side in the heart of a watch.
Enthusiastic? The watches are available for purchase at GASSAN. See here the Chanel J12 Paradoxe as well as view the Chanel J12∙20 in 33mm and 38 mm
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