GASSAN raises a mega amount for charity and signs a four-year contract with Feyenoord

At GASSAN Diamonds In addition to jewelry and watches, charities are also of paramount importance. The company is socially involved by organizing and attending benefit events, and with success. Large amounts are raised to improve lives. In addition, GASSAN Diamonds is also involved in football with a brand new collaboration with football clubs Feyenoord and with Graafschap.Text: Patrick Stoffer
Image: Choices by DL

Save Empowerment

Choices by DL organized an intimate lunch in collaboration with the Heart Foundation at the Waldorf Astoria hotel in the heart of Amsterdam on Wednesday, September 29. In the most beautiful ballroom of the Waldorf Astoria, 25 special women came together to enjoy a Ladies Only Lunch together. This initiative was organized on the occasion of the annual Dress Red Day. The Heart Foundation has been drawing attention to cardiovascular disease in women in this way for 10 years. An important issue that we should pay more attention to: in the Netherlands there are approximately 1,5 million people with cardiovascular disease.

And the event certainly paid off. Earrings from Choices by DL raised €2800. Partly thanks to the presence of almost 200 people, a total of € 153.444 was raised for the work of the Heart Foundation.

Cure for Cancer Gala

At the 12th Cure for Cancer Gala, which took place on Saturday, October 2, 2021 at the Grand Hotel Huis ter Duin in Noordwijk, a fantastic proceeds of € 860.000 were achieved. The Cure for Cancer Foundation funds necessary research into bladder, kidney and prostate cancer.

Official Timekeeper De Graafschap

Everyone knows that GASSAN knows how to use time and the County makes good use of that. As an official timekeeper, GASSAN will be a sponsor of the club from Doetinchem in Gelderland this coming season.


Gassan Diamonds has concluded a four-year contract with the Rotterdam football club Feyenoord. The Rotterdam club and the family business recently signed the contract prior to the Feyenoord - NEC Nijmegen match, which means that Gassan Diamonds will make its debut in De Kuip on the scoreboards p and within the Feyenoord Business Club. The Rotterdam business community is familiar territory for owner Benno Leeser, who was chairman of this body in the past and has never hidden his love for Feyenoord.