MASTERS STORIES

From the oceans to suite 148: ashore in style

Scenic & Emerald Cruises take you from sun-drenched riverbanks to remote polar regions. But from June 19 to 21? That's when the Australian cruise lines drop anchor in suite 148 of De L'Europe Amsterdam. Figuratively speaking, of course.

Since 1986, Scenic has been sailing as a family-owned company with a clear mission: to redefine luxury travel. And it’s working. From intimate river cruises to expeditions to the far corners of the world, Scenic and its younger sister Emerald Cruises bring destinations to life in dramatic ways, both above and below the water. 

Innovation on board: from cinema to butler

On board Emerald Cruises you will find modern solutions that make travelling comfortable and surprising. A good example is the swimming pool with retractable roof, which in the evening changes into an intimate cinema; ideal for a film night under the stars. Everything you need is included, without excess.

Scenic takes a slightly more exclusive approach. Think personal butler service, panoramic balcony systems and sun terraces overlooking the most beautiful views. Those looking for a bit more adventure can make use of zodiacs, SUP boards, e-bikes, a real submarine or even a helicopter, all on board.

In addition to comfort and innovation, sustainability is also playing an increasingly important role within both shipping companies. Under the name Cherish the Planet Scenic and Emerald Cruises are committed to responsible travel. That includes investing in cleaner technologies, working closely with local communities and reducing their environmental footprint—both on and off the water.

Far from the beaten track

In addition, the smaller size of the ships allows the shipping companies to dock in hidden bays and exclusive ports, far away from the beaten track. From Antarctica to the Seychelles: you experience each destination in a unique way. 

Emerald Cruises celebrates its 10th anniversary with the announcement of the new superyacht Emerald Kaia, due to launch in early 2026. Following previous successes with Azzurra and Sakara, this latest addition promises to push boundaries once again. For those who prefer to stay within Europe, Emerald Lumi will soon be sailing through charming France. 

During the SUMMER EDITION, Scenic & Emerald Cruises can be found in suite 148 of Luxury Escapes & Estates. Want a sneak peek of the destinations and journeys? Take a look at the website of Scenic & Emerald Cruises.

About MASTERS SUMMER EDITION

In the suite of Luxury Escapes & Estates, you will be introduced to a selection of world-class brands in the field of travel and second homes during MASTERS SUMMER EDITION. MASTERS SUMMER EDITION, the summer sister of MASTERS EXPO, will transform the prestigious De L'Europe Amsterdam into a true fairytale hotel in June. Throughout the hotel and on the terrace on the Amstel, summer will be celebrated together for three days in the heart of our capital. A unique fusion of (international) guests, influential locals, CEOs, family business owners, VIP relations, visionaries and celebrities, where 750 years of Amsterdam will be celebrated together. More information can be found here here.

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