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From classics to innovation: these are the must-have watches of 2025

Watches & Wonders 2025 once again gathered the crème de la crème of the watch world in Geneva. GASSAN was there, and selected the most dazzling newcomers.
GASSAN | Watches

Rolex: THE LAND-DWELLER

Reinventing the present lays the foundation for the future. With a movement at the forefront of innovation and a unique design, the Oyster Perpetual Land-Dweller, launched in 2025, is a true milestone in the history of Rolex watches.

 

Tudor: BLACK BAY PRO

Building on the robust reputation of the Black Bay Pro, this new version retains the 39mm case diameter, the fixed steel bezel and the Manufacture Calibre with integrated GMT function. The dial has been updated with a distinctive opaline finish and visual elements that significantly improve legibility.

Chopard: ALPINE EAGLE 41 XP CS PLATINUM

Chopard enriches its Alpine Eagle collection with an exceptional platinum model wearing the Poinçon de Genève. The ultra-thin '41 XP' case is paired with a redesigned bracelet. Inspired by the colours of the Alpine glaciers, the 'Shades of Ice' blue gradient dial features hour, minute and central seconds hands, powered by the chronometer-certified, ultra-thin LUC Calibre 96.42-L.

Cartier: TANK WITH GUICHETS

The art of metamorphosis is the common thread in Cartier's new watches, as exemplified by the Tank à Guichets, first created in 1928. This year, the Maison presents a new interpretation of the watch, which beats to the rhythm of a specially developed movement: the manual 9755 MC calibre with jumping hours and advancing minutes.

Frederique Constant: CLASSIC PERPETUAL CALENDAR MANUFACTURE

Introduced in 2016, the new Frederique Constant Classic Perpetual Calendar Manufacture pushes the boundaries of quality, component finishing and technical features of the movement. The dial now features the collector’s favorite color, a salmon pink version on a 40mm steel case. The new Classic case houses the new Manufacture FC-776 movement, with a power reserve extended to three days.

Tag Heuer: CARRERA DAY-DATE

Since 1860, TAG Heuer has embodied avant-garde watchmaking, driven by precision, innovation and bold design. With the Designed to Win campaign, TAG Heuer celebrates triumph in every moment—a spirit rooted in the legacy of the TAG Heuer Carrera as a timeless symbol of good fortune. The TAG Heuer Carrera Day-Date reinterprets elegance with a three-dimensional dial construction, the symbol of the Victory Wreath and the TH31-02 movement.

Chanel: J12 BLEU CALIBER 12.1

For the first time, an intense matte blue hue enhances the ultra-resistant ceramic of the J12 watch. With this unique hue, exclusive to the House, the CHANEL Watch Creation Studio gives time a new allure. Equipped with the Caliber 12.1 self-winding Manufacture movement, it combines the ultra-resistant blue ceramic in a matte finish with shiny baguette-cut blue sapphire indicators. A new interpretation, designed and assembled by the CHANEL Manufacture in Switzerland.

Montblanc: 1858 GEOSPHERE 0 OXYGEN MOUNT VINSON LIMITED EDITION – 986 PIECES

Discover the latest watch in the Maison’s 1858 collection, honouring mountaineering legend Reinhold Messner. The design pays homage to Mount Vinson, Antarctica’s highest peak, which Messner climbed in 1986. Housed in a titanium case and an all-new oxygen-free composite mid-piece, the watch is designed to withstand the elements and features a range of clever complications from the manufacturer to prepare the wearer for their next great adventure.

HYT: S1 BEADBLASTED TITANIUM RED

Feel the power of a hydromechanical athlete. The new S1 sports watch, the S1 Beadblasted Titanium Red, combines sharp fluidity with a futuristic look. The bead-blasted silver and black-coated titanium enhance the light appeal of the watch. Powered by a unique movement, it features HYT's unique liquid technology, which emphasizes its distinctive character. The watch can be worn with a rubber or fabric strap.

PANERAI

Panerai presents a new interpretation of its icon, the Luminor Marina, offering for the first time a water resistance of 50 BAR (~500 meters). The new PAM03312 is equipped with a P.980 caliber and a 3-day power reserve, wrapped in a modernized case design, streamlined lugs and Super-LumiNova® X2. A bold and reliable tool watch for any challenge.

Norqain: INDEPENDENCE SKELETON CHRONO

The jade green model features a DLC-coated Grade 5 titanium case and a satin-finished skeleton dial. This robust, lightweight material ensures the watch weighs just 94 grams. The watch is engraved with “Limited Edition ONE of 500.” Powered by the NORQAIN 8K Manufacture Caliber, developed in collaboration with Manufacture AMT, the timepiece embodies NORQAIN’s passion for adventure and Swiss watchmaking.

Curious for more? Discover the full range on the GASSAN website.

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