Exhibitors win prizes: most beautiful stands of 2021 at MASTERS EXPO

At MASTERS EXPO, from November 18-22, 2021, you found yourself in the inspiring environment of the finest (family) companies in every field. During the fair you found countless creative, unique stands in terms of design, innovation, brand experience, hospitality: a perfect place where MASTERS exhibitors met their best relations. These Masters transformed RAI Amsterdam into a true experience. Which stands won prizes at MASTERS EXPO 2021? Text: Mical Joseph
Image: Good Folk and Chantalle Laurent Photography @ MASTERS EXPO

Only the best of the best...

During the fair, visitors and exhibitors voted en masse for their favorite booth. The winner of the MASTER public award is Scotch Whisky Investments. With its ultimate architectural booth with two floors, a beautiful entrance and stylish interior, this exhibitor is rightfully a winner. Scotch Whisky Investments is a whisky asset manager and started in 2007 as a forerunner of alternative investing. You can do two things with whisky: consume it and invest in it. The moment more people consume whiskey, scarcity occurs and prices will rise. Scotch Whisky Investments looks at the maturation period and market development.Scotch Whisky Investments - 'The Best of the Best'

Best Brand Experience...

Jaguar Land Rover also fell in the awards. Jaguar's strategy focuses on electrification and is also transforming itself into a totally carbon-neutral company. After all, an electric or hybrid Jaguar is also a Jaguar. A driving experience that is dynamic, luxurious and efficient. Range Rover has been an icon among SUVs for more than fifty years. This fall, the world was introduced to already the fifth generation of the legendary model. And this adventure began at MASTERS EXPO with the international unveiling...Jaguar Land Rover - 'Best Brand Experience'

Most Creative...

Pablo LĂĽcker is a contemporary artist focused on creating multidisciplinary modern art with a positive approach and a strong distinctive handwriting. Premium NFT (Non-Fungible Token) label ENVOY Network, Wen Lambo and Dutch artist Pablo LĂĽcker had their first collaboration at MASTERS EXPO. The exhibition exclusively launched the Wen Lambo project.Pablo LĂĽcker - 'Most Creative'

Most Impressive...

Joseph Klibansky Art is known for his monumental (Bronze) sculptures and paintings. His works are collected and exhibited around the world in places like New York, London, Paris, Dubai and China. His works are also collected by some major International celebrities such as Sergio Ramos, Daniel Ricciardo, Timbaland, Maluma, Demi Lovato, Martin Garrix, Nicky Romero and Rico Verhoeven. Also, Joseph Klibansky is guest editor-in-chief of MASTERS MAGAZINE #48.Joseph Klibansky Art - 'Most Impressive'

Most Cheerful...

At MASTERS EXPO's largest booth, a whopping 1100 square meters, the GASSAN team was ready for every visitor. Particularly cheerful! The largest watch and jewelry collection could be found there. GASSAN stands for diamonds, jewelry and luxury watches. The GASSAN brand has represented craftsmanship, proven quality and reliability for over 75 years. With an extensive portfolio of Haute Jewelry and Horlogerie collections, you will experience the ultimate high-end shopping experience in the historic diamond factory GASSAN Diamonds Amsterdam. From watch brands such as Rolex, IWC, Breitling, Cartier, Chopard, Breguet, Jaeger-LeCoultre, TUDOR, TAG Heuer and OMEGA to the exquisite jewelry brands OLE LYNGGAARD, Pasquale Bruni, MESSIKA and more. GASSAN is also particularly proud of its own brands: the unique GASSAN 121 jewelry collection with unique cut, the ultimate 'mix & match jewelry' by Choices by DL and the customized jewelry brand TROPHY BY GASSAN.GASSAN - 'Most Cheerful'

Most Innovative...

Icoinic Capital is a data-driven crypto-focused investment firm based at Beursplein 5, the financial heart of the Netherlands. Using professional algorithms, Icoinic Capital leverages its expertise to achieve superior results within the traditional financial and regulatory environment. With a multi-year track record and proven expertise, Icoinic Capital is the authority within the crypto market in the Netherlands. Icoinic Capital offers three funds, allowing its participants to enter into a diversified risk/return profile within the crypto landscape. Congratulations on your award, Icoinic Capital!Icoinic Capital - 'Most Innovative'

Best Design ...

At the stylish and culinary Creations by Ciel Bleu, you found Chefs Onno Kokmeijer and Arjan Speelman during MASTERS EXPO. They surprised you with the most flavorful dishes from international cuisine, for which the restaurant received no less than two Michelin stars. The attentive service gave you a warm welcome to the restaurant. The ultimate high-level culinary experience ensured delicious dishes, and the interior did not disappoint either... Realized by the designers, inventors and decorators of ELAND BV.Creations by Ciel Bleu - 'Best Design'Creations by Ciel Bleu - 'Best Design'

The Coolest...

Porsche and the racetrack are inseparable, which is why every Porsche has become bucket list material. The new generation of electrically powered models also benefits from technologies, which have been tested to the limit on the race track. Thanks to victories at Le Mans, among others, the Taycan and Taycan Cross Turismo offer a unique combination of power, endurance, efficiency and their batteries can be charged extremely quickly. At MASTERS EXPO, Porsche was in sporty company. Bentley represented the British vision, characterized by the style and class of craftsmanship combined with (electrified) high-tech. Lamborghini is breathtaking with extreme sportiness and exuberant Italian flair. In short: simply the coolest.Porsche - 'The Coolest'

The Smartest...

Basecamp Eco Resorts is developing a global network of vacation parks where sustainability and self-sufficiency are central. Special places in beautiful locations where new forms of living, working and recreation are being experimented with. Guests can stay overnight at Basecamp in one of the many unique Tiny Houses or rent a workplace. With the planned expansion to 20 countries, Basecamp is launching an international "living subscription" that allows "Digital Nomads" to stay sustainably all year round in different Tiny Houses, in multiple countries. Smart find, right?Ecocabins - 'The Smartest'

Most Sustainable...

BMW builds technically advanced automobiles that always live up to the credo "BMW makes driving great" and where sustainability is never lost sight of. New technologies and models follow one another in rapid succession. BMW thus confirms its market leadership in the premium segment. Personal mobility and its industrial application are about to take a major technological step forward. The automobile and its technologies will change more in the next ten years than in the last thirty. BMW Group is preparing well for the future to meet all the challenges. Again this year, BMW Group Netherlands presented one of its latest models at MASTERS EXPO.BMW - 'Most Sustainable'

The Most Original...

Quote stands for entrepreneurship, for the self-made (wo)man, looks beyond the numbers and brings the stories behind the wealth. Quote loves real entrepreneurs, young and old, with ideas and ambitions, who want to do it on their own. This year the Quote 500 was published for the 25th time in November. The silver jubilee of this golden list naturally did not go unnoticed. To fittingly celebrate this longest-running investigative journalism project in the Netherlands, Quote opened the Qlubhuis at MASTERS EXPO. The place at the fair where you increased your network, knowledge and opportunities in a festive way with your own 'pool'.Quote - 'The Most Original'