GASSAN stands for diamonds, jewelry and luxury watches. The GASSAN brand represents craftsmanship, proven quality and reliability for more than 75 years. The company was founded by "grandfather" Samuel Gassan in 1945 and core business at that time was diamond cutting.

GASSAN is the official dealer of more than 20 of the world's most prestigious jewelry brands and more than 60 of the world's most exclusive watch brands. These various brands are sold in GASSAN stores. Also, GASSAN is very proud to present to you the 'more than brilliant' cut, GASSAN 121 and the ultimate 'mix and match jewelry', Choices by DL. Both collections are designed, developed and manufactured in-house, as are our other in-house brands: TROPHY BY GASSAN, GASSAN pre-owned and Gigi by GASSAN.