MASTERS STORIES

You want to see these limited-time Genesis editions.

Genesis is releasing limited-time First Editions of the GV60 and Electrified GV70. Two electric SUVs that look familiar, but are just a bit more generously equipped. Think extra comfort, smart assistance, and a carefully curated configuration…

Although Genesis only recently officially entered the Dutch market, the brand has long been a familiar name internationally. Worldwide, over one and a half million Genesis models are now on the road, and the Korean brand is steadily building its position in Europe as well.

In the Netherlands, this happened quite recently during the first Genesis Experience at Bernardus Golf in Cromvoirt, where the GV60, Electrified GV70, and Electrified G80 made their prominent debut.

A logical follow-up to that Dutch introduction? The First Editions of the GV60 and the Electrified GV70. Two fully electric models that make the essence of the brand palpable: refined design, advanced technology, and a high level of comfort. 

Compact on the outside, remarkably complete on the inside

The GV60 First Edition comes standard with various extras that would normally be selected as separate options. For instance, the electric SUV features additional parking assistance, a 360-degree camera, and various camera systems that make maneuvering just that little bit easier. 

Details such as automatically dimming door mirrors, extra lighting, and a Blind-Spot View Monitor are also part of the trim level. With this, Genesis focuses not only on comfort, but above all on peace of mind behind the wheel.

Peace and comfort 

The Electrified GV70 complements that story in its own way. Where the GV60 feels slightly more compact and distinctive, the GV70 emphatically opts for peace and comfort. The fully electric SUV features four-wheel drive and a dual-motor drivetrain, but places the emphasis primarily on smooth driving and silence on the road. 

Inside, the focus is primarily on space, finish, and ease of use. The interior looks sleek and modern, without an excess of buttons or busy details. Additionally, this First Edition comes standard with various assistance systems, including augmented reality navigation, comprehensive parking assistance, and additional camera systems.

What makes the First Editions of the GV60 and Electrified GV70 special is not only the extra equipment, but also their exclusive character. Both versions have been configured with attention to comfort, technology, and the everyday user experience. In doing so, they offer customers a distinctive way to get acquainted with Genesis.

Moreover, the fixed configuration underscores the special character of these First Editions. Customers benefit from a richly equipped version with clear added value, without the models being included in the range as regular permanent editions. Availability is limited and applies while supplies last.

Want more information and curious about the prices? Visit the website here. 

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