Culinary hotspots at MASTERS EXPO

In addition to all the firsts, unveilings, networking events, inspiration shows and special (family) businesses, MASTERS EXPO also features plenty of culinary hotspots. From refreshing cocktail sorbets to caviar and from champagne to sushi; you should definitely make a stop at one, or several of course, of these culinary hotspots.

Encore by Simonis

Located in the old Fish Auction of Scheveningen you will find the restaurant of family business Simonis. Since 1880, Simonis' smoked eel has been a household name on the Scheveningen market and fish has always played a major role throughout the years. Alain, Giovanni, Naomi and Joëlle Simonis currently run the business. At MASTERS EXPO, Encore by Simonis will provide delicious appetizers as you have come to expect from the Scheveningen family. In addition, a tip of the culinary hat will be given to ELEVEN Beso by Simonis: the new restaurant that will open in The Hague in 2023. Spanish-inspired dishes combined with appropriate wines and cocktails. ¡Buen apetito! 

MASTERS Dai Ragazzi

Dai Ragazzi is settling down in the lobby of MASTERS EXPO this year. And that means you can start the exhibition day here with the perfect cup of espresso or cappuccino. But in addition to that, this is a great place to enjoy fine wines, champagne, culinary sandwiches and fresh delicacies. For example, go the caviar from House of Caviar & Fine Food paired with a Taittinger Brut Reserve from VINVIN or a Chablis from Laurent Richard Pêre & Fils.

Number 1

Settle down at this pop-up restaurant for a delicious grilled avocado sandwich, an Italian hot dog or a salad burrata. And good news: At Number 1, the food is prepared a-la-minute. Only with the best ingredients, without the addition of fortifying extracts. 


BOATHOUSE Vinkeveen is a restaurant located on the Vinkeveen Lakes. With three fantastic terraces on the water, two of which are covered, it is very good to stay in both summer and winter. From December 8 to 12, the restaurant will temporarily relocate to Hall 10 for a while. Enjoy Italian and Asian delights at MASTERS EXPO at this venue.

AYCE - Luxury Cocktail Sorbets

AYCE is the first in the Netherlands to turn the flavors of various cocktails into sorbets. AYCE is available in the flavors Pornstar Martini, Strawberry Daiquiri and Piña Colada. At MASTERS EXPO, AYCE's newest ice cream flavor called Yuzu Daiquiri will be presented to the general public. Yuzu, a citrus fruit from East Asia is very difficult to obtain in the Netherlands, making this flavor very exclusive....  

Restaurant M*

Restaurant M*, the most talked-about gastronomic concept in the Netherlands, is good for a record 54 Michelin stars this year. It is the only place where all the great top chefs - this year 34 in total - celebrate the joy of their profession together. Shoulder to shoulder, evening to evening. This year, due to its great success in 2021, also afternoon to afternoon. Here you will enjoy the best dishes and good company together with relations and friends. Book here.


Wondering where to find these hotspots on the show floor? Check out here the floor plan of MASTERS EXPO 2022 - The Colourful Edition.



From December 8 to 12, entrepreneurs will meet at the RAI in Amsterdam, when some four hundred exceptional (family) businesses from nearly twenty different industries will come together - from mobility to real estate and from design to tech. With 40,000 square meters of floor space, MASTERS EXPO - Capital Of Great Business - is the largest networking event in the Netherlands. In pop-up Restaurant M*, a record 34 star chefs will be in the kitchen this year. During MASTERS TALKS on Thursday, Dec. 8, business icons such as Atilay Uslu (Corendon), Paul van Riessen (Quote), Rico Verhoeven, Tesla's Kim Liebregts and real estate man Cor van Zadelhoff speak with journalistic moderator Toine van Peperstraten. Buy your tickets here.