Ahead of time with entrepreneur Bilal Yakhlaf

With Calinz, entrepreneur Bilal Yakhlaf wants to introduce the world to Moroccan gold: Argan oil. The oil has been praised for its beneficial effects for centuries. It nourishes the skin, nails and hair, is rich in antioxidants and has a moisturizing effect. Bilal's search for pure, honest and quality products made from this miracle oil led him to eventually produce it himself. In Time Ahead, MASTERS looks to the future with the young entrepreneur and exhibitor at MASTERS EXPO: what does he hope to have achieved in ten years and what will he take with him to the fair in December?
Edwin Smulders

If you could invent something that has already been invented in the past 50 years, what would it be?

”A quantum computer. Not only because of the financial return I would have achieved, but also because I believe that this computer will change our way of life in the future.”

What was the initial reaction to the business plan and who came from?

”DThe first person I told about my plan was my colleague at the office. He responded very enthusiastically, he already knew Argan oil and fully supported the product. I told my colleague about Calinz's future plans: the lifestyle that we want to convey, the farmers we help and the women's organizations that work for Calinz in Morocco.

My colleague and I know each other well; he knows that I work with passion and full conviction when I start something. My colleague has the same attitude, by joining forces we can work together very well and manage my team well.”

What is the vision of your company? 

“The goal is to introduce people to Argan oil. But with Calinz I especially want to mean something to people and create a better world in Argan oil; Calinz becomes a lifestyle. It is important to me that everyone involved benefits from the success we achieve. For example, we have agreed with farmers in Morocco to pay a daily price. You often see that companies from abroad have entered into a kind of strict contract with these farmers, containing a fixed price for their products for, for example, four or five years. This could cause farmers to get into trouble if prices rise. I also want to do something for women in Morocco. I actually only have one male colleague, the rest of the company consists entirely of women.”


“With Calinz I especially want to mean something to my fellow man. Calinz becomes a lifestyle”


What is the biggest milestone you have achieved so far?    

"Our customer satisfaction is very high. On Trusted Shops we score almost all stars, when I see that I consider it a real milestone. Another highlight was sales in the first year. In the first year we had the same sales volume as a major competitor from the Netherlands. Then I knew: 'We are on the right track'.”

What do you hope to have achieved in ten years? 

"In ten years' time, I want everyone in the world to know what Argan oil is. Argan oil from Calinz is a pure and honest product. Before I even came up with the name of the company, I already knew that I wanted to go global. The good results achieved in the first year give me a lot of positive energy and motivation to continue in this direction.”

Who is your dream customer?

“I don't necessarily have a dream client, but I do have a company I would like to work with. They have 2700 branches around the world.”

MASTERS EXPO focuses on craftsmanship, innovation and entrepreneurship. What do you hope the fair will bring you?

“The foundation of Calinz has already been laid on Dutch soil, but I think we can introduce the brand at a higher level at MASTERS EXPO. There are also many international brands present, so I think I can expand my network.”

Curious about Calinz's 100% natural products? Visit the website here.



MASTERS EXPO is Europe's only exclusive business fair and focuses on craftsmanship, innovation and entrepreneurship. Approximately four hundred special (family) companies from almost twenty different sectors - from business to lifestyle, cars to design and watches to boats - will enter the exhibition floor from 8 to 12 December 2022 in RAI Amsterdam. Keep an eye on the website for the start of ticket sales.