As one of the largest private real estate owners in the Netherlands (list of Top 300 largest landowners), real estate entrepreneur Pascal van den Heuvel can LVDH Real Estate definitely not complaining. Together with his partner Wouter Langeveld, he not only participates in projects, but also finances them in The Hague and beyond. MASTERS wonders: who laid the foundation for his career? Text: Mical Joseph
Image: Roger Wouters, Bas Kijzer and Richard Schaap

What was your very first job?

“In elementary school, at the age of 8, I worked behind the assembly line at my father's duplicating company, packaging video tapes. My father doubled my hourly wage, which of course motivated me to work even harder. In addition, during the summer holidays I sold things, mainly hideous silk shirts, at the fair. I enjoyed selling and was always working.

I already knew then that I would become an entrepreneur, but specifically in what? I did not know that yet. Successful to undertake would in any case become the ultimate goal.”

By the way, do you come from an entrepreneurial background?

“Yes, my father, my grandfathers, my uncles and aunts were all entrepreneurs. It's in my blood and I can't imagine anything else. I have a bit of a problem with authority and authority at times, so being 'my own boss' is excellent for me.”

You were a dorak as a teenager and barely graduated from high school. At the age of 19, your father died and you 'saw the light'. What were you going to do then?

“After my father passed away, I really noticed the meaning of life and how close life and death are. I started and completed my studies at InterCollege Business School. Then I worked at the bank and became more and more interested in finance.”

Pascal van den Heuvel with his partner Wouter Langeveld

How did you end up in your current job?

“The banking business was fine, but I didn't get any satisfaction from it. In my environment I saw friends who did good business with their passion, real estate, and therefore got a lot of satisfaction from it. I decided to buy a property, renovate it and rent it out. This worked well and the construction left me wanting more. I started with one apartment, then two, which eventually culminated in sixty renovations at the same time The Hague. I put every euro into the company.”

During the crisis in 2008 you met your current partner Wouter Langeveld. What characterizes your partnership?

“I see opportunities, make the deal and take care of the creative part. Wouter actually arranges everything that is 'behind the deal': the administration, the strategy, the contracts and the handling of the deals. We are an absolute complement and each has our own qualities. Reinvesting everything and then expanding, that is our philosophy.”

What have you learned from your partnership?

“I am a control freak and over the years I have learned to trust more in certain things. Wouter and I have developed an enormous sense of loyalty to each other. It is nice to share certain things, but also to let things go if necessary.”

Who was your wheelbarrow?

“During my career I have largely achieved things myself, but I have also benefited a lot from my godfather. For example, he often went along with the credit agreements at the beginning.”

The new construction project Coolbase in Rotterdam

Do you also do business outside The Hague?

“We mainly focus on real estate projects in The Hague, but last year we purchased a large project in Rotterdam. It is a high-end new construction project, called a residential tower Coolbase, next to the Euromast. We are currently also developing 125 care apartments in the German Heiligenhaus. We will start construction of the project in April.”

What is your greatest passion in your profession?

“I get the biggest kick out of making deals, but I also think the great thing about real estate is that you really create something and see results. I also think it is important to contribute to the city and its urban development. It is beautiful to drive through the city and spot my gems that used to be ruins.”

What has been the biggest learning moment in your career?

“My father's death gave me a eureka moment. I had attended five secondary schools, two of which were boarding schools, and I wanted to make something of my life and pursue my dreams. Even though I am severely dyslexic and have ADD, I decided to study.”

What advice would you give to your 18 year old self?

“Work hard, follow your passion and follow your heart. Don't be afraid when you're young, create your own opportunities and take the plunge. Then the rest will take care of itself.”

You are in the top 300 of largest real estate owners in the Netherlands. Where do you see yourself in five years?

“Real estate is becoming more difficult because the regulations are becoming increasingly difficult. What I think is a shame is that real estate is over-regulated. For example, we have been working for four years to obtain a permit to convert an old school into twenty apartments in The Hague. The House of Representatives wants to thwart investors. My partner and I remain operational, but are also looking more broadly by investing in other companies and startups. It is often the case that young people have enormous ambition, but not yet the means. Wouter and I enjoy helping young talent both within real estate and beyond. I enjoy seeing how young entrepreneurs are working on their plans and I recognize a lot of that from my younger self.”

Who should pay attention to in real estate land? Who are the new kids in town?

“I recognize a lot of myself in the guys from HVM Real Estate. Roderick Dekker, Mischa Bargi and Leonard Esche Rozendaal work very hard and are committed to creating great projects. We also regularly do projects together with them.”

Have you been a wheelbarrow for someone?

“In addition to helping the younger generation, I also connect various entrepreneurs for investments. I bring people together for various scale-ups and startups to jointly pursue a goal. I think it is important that it clicks both professionally and personally.”


Pascal is a member of the MASTERS League. A membership of the MASTERS LEAGUE is a special privilege. This year there is room for a selected number of members and we will process registration on a first-come, first-served basis. The exclusive business club is part of MASTERS HQ and offers pleasant and special privileges, making networking one of your favorite activities. Do you think you fit the profile of a MASTERS Member? Email Then send your application to Mical Joseph and maybe you can also call yourself a MASTERS Member in 2021!