MASTERS STORIES

Birkin breaks records: Jane Birkin's bag becomes the world's most expensive

"It's not just a bag, it's a Birkin," a saleswoman once declared in Sex and the City. And not a word of that is a lie. Jane Birkin's original Hermès Birkin once made fashion history, and now it's auction history as well. At Sotheby's in Paris, this iconic piece found a new owner and immediately set a series of records.

The myth began in 1983, high above the clouds. Jane Birkin, already a style icon, was on a flight from Paris to London with her inseparable wicker basket. As she tried to stow the basket in the overhead compartment, its contents accidentally spilled out and landed squarely on the lap of her neighbor: none other than Jean-Louis Dumas, CEO of Hermès. Birkin confessed that she had never found the perfect bag that offered both elegance and sufficient space for her daily necessities. Dumas listened attentively, and even during the flight, he sketched the first outlines of what would become the iconic Birkin bag on a simple airplane pouch; a bag spacious enough for lipstick, papers, bottles, and everything a modern woman carries. 

In 1985, the first prototype was presented to Birkin, crafted from black calfskin, with a sleek, timeless look. But unlike later models, this original piece was given unique details: a slightly larger size, a non-detachable shoulder strap for ease of carrying, Birkin's own initials subtly worked into the leather, and perhaps the most charming detail: a small nail clipper dangling from the bag by a chain, because Jane was a firm believer in short nails. Moreover, the edges still bear the faint traces of stickers Birkin placed there to support charities like UNICEF and Doctors Without Borders. 

Sotheby's

Last week, this original fashion icon went under the hammer at Sotheby's in Paris. Nine bidders vied fiercely for ten minutes to own this piece of fashion history. The result? A new world record for a bag and the most valuable fashion item Europe has ever seen: the Birkin sold for a whopping €8.6 million and found a new owner in a Japanese collector. 

Jane Birkin herself, incidentally, never treated her bag with kid gloves. She filled it to the brim, hung keychains and stickers on it, and saw it primarily as a practical object. Because despite its mythical status, the Birkin, in the spirit of its muse, is above all a bag that simply has to be used…

Sotheby's
5 gadgets you want to have
From a Swiss watch that exudes Japanese perfection to a household robot that folds the laundry without complaint: innovation and craftsmanship are coming from surprising places this week. Coffee lovers, partygoers, and tech fans can also indulge themselves. These novelties deserve a spot on your wish list.
Meet the partners
From artworks that inspire to cars that make dreams come true. From exceptional travel experiences to the most exclusive watches and jewelry. The suites at The Duke become the stage for a selection of premium brands that excel in craftsmanship, innovation, and entrepreneurship. Meet the partners.

Generate more

5 gadgets you want to have
From a Swiss watch that exudes Japanese perfection to a household robot that folds the laundry without complaint: innovation and craftsmanship are coming from surprising places this week. Coffee lovers, partygoers, and tech fans can also indulge themselves. These novelties deserve a spot on your wish list.
Meet the partners
From artworks that inspire to cars that make dreams come true. From exceptional travel experiences to the most exclusive watches and jewelry. The suites at The Duke become the stage for a selection of premium brands that excel in craftsmanship, innovation, and entrepreneurship. Meet the partners.
These are the Southern European spots where you want to be this summer.
Looking for inspiration for your next trip? You don't have to travel far for that this summer. Especially for MASTERS, ExperienceTravel has selected three destinations in Southern Europe where the good life still takes center stage.
The ultimate Ferrari for a perfect summer day? Roel Hoefnagels shares his favorites.
“Ferrari remains by far number one.” Certainly if it’s up to Roel Hoefnagels. In the run-up to MASTERS SUMMER EXPO, MASTERS speaks with him about the world of exclusive cars, where rarity, emotion, and limited models still set the tone. And the ultimate Ferrari for a perfect summer day? He has clear favorites for that too.
The finest watch and jewelry collection of the summer lands in Brabant
During MASTERS SUMMER EXPO, GASSAN presents an impressive collection at The Royal Duke. Visitors are introduced to a selection of the world's most coveted brands, complemented by the in-house collections with which the Amsterdam family business has distinguished itself for decades. What exactly is GASSAN bringing to the Brabant landscape?
These are the 10 Women To Watch of 2026
Equal opportunities for female entrepreneurs? Still not a given. And so, for the fifth time, Debora Huisman-Leeser of Choices by DL and Sophie van der Giessen of ABN AMRO MeesPierson joined forces for 10 Women to Watch. The result: ten entrepreneurs who, each in their own way, build, move, and inspire. These are the women of 2026.